Futuremark partners with Elkjøp Nordic to make it easier to buy a perfect PC
August 9, 2017
Today, we're announcing an exciting new partnership between Futuremark and Elkjøp Nordic, one the largest consumer electronics retailers in Northern Europe.
For the important back-to-school sales period now underway, Elkjøp is using Futuremark benchmark scores to make it easier for people to choose and buy the perfect PC, whether online or in one of its stores.
Elkjøp, part of the Dixons Carphone group, is one of the largest consumer electronics retailers in the Nordic region with 400 stores in six countries. Trading as Elgiganten in Sweden and Denmark, Gigantti in Finland, and Elko in Iceland, Elkjøp sells a wide range of consumer electronics and household appliances through its online stores and retail locations.
Elkjøp knows that choosing a new computer is difficult. Many people struggle to relate PC specifications to real-world performance. This can leave less knowledgeable customers feeling confused and uncertain. Others buy cheaper laptops and notebooks without understanding how the low performance of these systems will affect their everyday use and enjoyment.
Øystein Schmidt, Communications Manager at Elkjøp Nordic AS, says,
"Our mission at Elkjøp is to give our customers good value for money and a simple, enjoyable shopping experience. Buying a PC is daunting for many people. With Futuremark's help, we are aiming to make it easier than ever."
We worked with Elkjøp to create and define a set of computer categories with clear and helpful names. These categories - Basic, Home, Produce, and Create - describe the capabilities of a system rather than its specifications. For example, PCs in the Basic category are suitable for social media, email, online shopping, and surfing the web. PCs in the Create category are more powerful and are capable of working fluidly with large media files for photo editing, graphic design, video production, and making music.
Every PC, notebook, and laptop sold by Elkjøp has been thoroughly tested in our dedicated lab. We use a range of benchmarks to produce complete data on all aspects of performance from everyday web browsing and personal productivity, to how well a system handles the latest games and virtual reality experiences.
The PCMark 10 benchmark score determines which category each PC belongs to. For gaming PCs, the 3DMark score indicates graphics performance and VRMark shows the systems that are VR-ready. Comparing PCs is as easy as comparing numbers. The higher the benchmark score, the better the performance.
Elkjøp is using categories and benchmark scores to make it easier for its customers to choose and buy the perfect PC. You can find them on its website, on its point-of-sale material in store, and in its advertising and promotions across the Nordic region.
Find out more
For more information on our retail solutions and our partnership with Elkjøp, please visit our new UL website at benchmarks.UL.com.
New UL Procyon Battery Life Benchmark for Windows PCs
June 30, 2022
Peek inside the 3DMark Speed Way graphics engine
March 24, 2022
Introducing the Build & Benchmark bundle
March 3, 2022
Get ready for 3DMark Speed Way
February 28, 2022
New languages for 3DMark and an improved Storage Benchmark result screen
December 10, 2021
3DMark adds new SSD benchmark for gamers
November 10, 2021
Benchmark PC performance with Microsoft Office apps
October 4, 2021
UL benchmarks are ready for Windows 11
September 29, 2021
3DMark update adds new Steam achievements, trading cards, and more!
September 27, 2021
Reduce the risk of data loss with Testdriver Storage Health Test
August 26, 2021
Experience DirectX 12 Ultimate with 3DMark
August 25, 2021
New CPU benchmarks for gamers and overclockers
June 24, 2021
New security and reporting features in Testdriver Cloud Edition
May 25, 2021
PCMark for Android adds new Work 3.0 benchmark with 64-bit support
May 12, 2021
New 3DMark benchmark for Windows, macOS, iOS and Android
May 3, 2021